The PACIBER* Consortium, IBM, SMU Wee Kim Wee Centre and Training Vision team up to introduce you the inaugural Service Leadership Seminar 2011. Learn critical dynamics impacting the decisions of C-level Executives relating to the Service Industry: CEO, COO, CIO, CFO and CMO.


In response to the growing and global strategy for producing better service standards, a fundamental paradigm shift from a “Goods-Dominant Logic” to a true service-based thinking – a “Service-Dominant Logic” is required, to transform organisations and address urgent and emerging issues of today’s competitive landscape.

  • Current and Emerging Approach to Service Innovation
  • Transformative Service Practices
  • Co-creation of value

A first-mover seminar not to be missed! Hear from the much sought-after
Service-Dominant Logic gurus, Professors Steve Vargo and Robert Lusch.

Organized By:Main Sponsor:
A Seminar Under:Supporter:
Academic Partners:Media & Marketing Partner: